The Meaning of Colors
submitted by Raetta Parker
Red is the color of fire and blood, so it
is associated with energy, war, danger, strength, power, determination as well
as passion, desire, and love.
Red is a very emotionally intense color.
It enhances human metabolism, increases respiration rate, and raises blood
It has very high visibility thatís why
stop signs, stoplights, and fire equipment are usually painted red.
In heraldry, red is used to indicate
courage. It is the color found in many national flags.
Red brings text and images to the
Use it as an accent color to stimulate
people to make quick decisions; it is a perfect color for 'Buy Now' or 'Click
Here' buttons on Internet banners and websites.
Red is widely used to indicate danger
(high voltage signs, traffic lights).
This color is also commonly associated
with energy, so you can use it when promoting energy drinks, games, cars, items
related to sports and high physical activity.
Light red represents joy, passion, sensitivity, and love.
Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness.
Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
Brown suggests stability and denotes masculine qualities.
Reddish-brown is associated with harvest and fall.
Orange combines the energy of red and
the happiness of yellow. It is associated with joy, sunshine, and tropics.
Orange represents enthusiasm,
fascination, happiness, creativity, determination, attraction, success,
encouragement, and stimulation.
To the human eyes, orange is seen as
a very hot color, so it gives the sensation of heat.
Orange increases oxygen supply to the
brain, produces an invigorating effect, and stimulates mental activity. It is
highly accepted among young people.
As a citrus color, orange is
associated with healthy food and stimulates appetite.
Orange is the color of fall and
n heraldry, orange is symbolic of
strength and endurance.
Orange has very high visibility, so
you can use it to catch attention and highlight the most important elements of
Orange is very effective for
promoting food products and toys.
Dark orange can mean deceit and distrust.
Red-orange corresponds to desire, passion, pleasure, domination, aggression, and thirst for action.
Gold evokes the feeling of prestige. The meaning of gold is
illumination, wisdom, and wealth. Gold often symbolizes high quality.
Yellow is the color
of sunshine. It's associated with joy, happiness, intellect, and energy.
Yellow produces a
warming effect, arouses cheerfulness, stimulates mental activity, and generates
Yellow is often
associated with food.
Bright, pure yellow
is an attention getter thatís why taxicabs are painted this color.
yellow may have a disturbing influence; it is known that babies cry more in
Yellow is seen
before other colors when placed against black; this combination is often used to
issue a warning.
In heraldry, yellow
indicates honor and loyalty. Later the meaning of yellow was connected with
Use yellow to evoke
pleasant, cheerful feelings.
Yellow is very
effective for attracting attention, so use it to highlight the most important
elements of your design.
Men usually perceive
yellow as a very lighthearted, 'kiddish' color, so it is not recommended to use
yellow when selling prestigious, expensive products to men - nobody will buy a
yellow business suit or a yellow Mercedes.
Yellow is an
unstable and spontaneous color, so avoid using yellow if you want to suggest
stability and safety.
Light yellow tends
to disappear into white, so it usually needs a dark color to highlight it.
Shades of yellow are
visually unappealing because they loose cheerfulness and become dingy.
Dull (dingy) yellow represents caution,
decay, sickness, and jealousy.
Light yellow is associated with intellect, freshness, and joy.
Green is the color of nature. It
symbolizes growth, harmony, freshness, and fertility.
Green has strong emotional
correspondence with safety.
Dark green is also commonly
associated with money.
Green has great healing power. It is
the most restful color for human eyes; it can improve vision.
Green suggests stability and
Sometimes green denotes lack of
experience; for example, a 'greenhorn' is a novice.
In heraldry, green indicates growth
Green, as opposed to red, means
safety; it is the color of free passage in road traffic.
Use green to indicate safety when
advertising drugs and medical products.
is directly related to nature, so you can use it to promote 'green' products.
Dull, darker green is commonly
associated with money, financial world, banking, and Wall Street.
Dark green is associated with ambition, greed, and jealousy.
Yellow-green can indicate sickness, cowardice, discord, and jealousy.
Aqua is associated with emotional healing and protection.
Olive green is the traditional color of peace.
Blue is the color of the sky and sea.
It is often associated with depth and
It symbolizes trust, loyalty, wisdom,
confidence, intelligence, faith, truth, and heaven.
Blue is considered beneficial to the
mind and body. It slows human metabolism and produces a calming effect.
Blue is strongly associated with
tranquility and calmness.
In heraldry, blue is used to
symbolize piety and sincerity.
You can use blue to promote products
and services related to cleanliness (water purification filters, cleaning
liquids), air and sky (airlines, airports, air conditioners), water and sea (sea
voyages, mineral water).
Blue is linked to consciousness and
Blue is a masculine color; according
to studies, it is highly accepted among males.
Dark blue is associated with depth,
expertise, and stability; it is a preferred color for corporate America.
Avoid using blue when promoting food
and cooking, because blue suppresses appetite.
When used together with warm colors
like yellow or red, blue can create high-impact, vibrant designs; for example,
blue-yellow-red is a perfect color scheme for a superhero.
Light blue is associated with health, healing, tranquility, understanding,
Dark blue represents knowledge, power, integrity, and seriousness.
Purple combines the stability of blue
and the energy of red.
Purple is associated with royalty. It
symbolizes power, nobility, luxury, and ambition.
It conveys wealth and extravagance.
Purple is associated with wisdom,
dignity, independence, creativity, mystery, and magic.
Almost 75 percent children prefer
purple to all the other colors.
Purple is a very rare color in
nature; some people consider it to be artificial.
Light purple evokes romantic and nostalgic feelings.
Dark purple evokes gloom and sad feelings. It can cause frustration.
White is associated with light,
goodness, innocence, and purity.
It is considered to be the color of
White means safety, purity, and
cleanliness. As opposed to black, white usually has a positive connotation.
White can represent a successful
In heraldry, white depicts faith and
In advertising, white is associated
with coolness and cleanliness because it's the color of snow.
You can use white to suggest simplicity
in high-tech products.
White is an appropriate color for
Angels are usually imagined wearing
White is associated with hospitals,
doctors, and sterility, so you can use white to suggest safety when promoting
White is often associated with low
weight, low-fat food, and dairy products.
associated with power, elegance, formality, death, evil, and mystery.
Black is a
mysterious color associated with fear and the unknown (black holes).
has a negative connotation (blacklist, black humor, 'black death').
denotes strength and authority; it is considered to be a very formal, elegant,
and prestigious color (black tie, black Mercedes).
black is the symbol of grief.
the feeling of perspective and depth, but the black background diminishes
A black suit
or dress can make you look thinner.
designing for a gallery of painting or photography, you can use a black or gray
background to make other colors stand out.
contrasts well with bright colors. Combined with red or orange - other very
powerful colors - black gives a very aggressive color scheme.